Why we killed “left” and “right”
Every game used to start the same way – digging through a pile of washed socks just to match an L with an R.
The thing is, even when I accidentally wore two “left” socks, they never felt wrong on court. No missed shots because of it. No rolled ankles because of it.
That’s when it clicked: the left/right label wasn’t performance science. It was just… a label.
What we saw
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Same knitting process, different letters printed on top
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Extra time and mental load just to match pairs
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No real difference in how they felt on foot
Our philosophy
There’s no “best” sock – only better ones.
Frewav is built on iteration and honesty. We don’t chase hype drops or gimmicks – we chase better experiences on court.
We listen when players talk, we tweak when something can be improved, and we’ll never pretend we’ve “nailed it forever”.
If there’s a way to make your game feel better from the feet up, we’ll keep working on it.
Our journey so far
Step 1 – Frustration on court
Sorting left/right socks before every game. Wearing two “left” socks by accident – and realising it made no difference once the ball was tipped.
Step 2 – First prototypes
Working with manufacturers to build a non-directional sock with reinforced heel, toe and ankle cushioning. Testing, tweaking, playing, repeating.
Step 3 – Sweat Shield Performance Socks
Dialling in the fit, the yarns and sweat management to create Sweat Shield Performance Socks – a pair we actually trust in real games, not just in product photos.
Step 4 – What’s next
From lighter builds for speed guards to extra-support options for physical players, the plan is simple: keep refining for how real hoopers move.
Meet the founder
Jeremy – Founder, Frewav
“I’ve always loved the ocean. Waves can be calm or powerful, but they’re always moving, always free. That feeling of freedom and flow is what inspired Frewav.
The name 'FREWAV' comes from ‘free’ and ‘wave’ – ocean waves and the stadium wave. One wave pushes the next, more people join in, and the energy keeps building. That’s how I want this brand to grow.”
